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Salesforce Dreamforce 2024: Opening Keynote: Marc Benioff

Marc Benioff · Sep 17, 2024 · 1h 41m · San Francisco, California

Summary

Dreamforce 2024 was the launch of Agentforce: Benioff argued the industry should move from chatbots and copilots to autonomous agents that know the business, plan and act, built on Salesforce's data cloud and trust layer rather than do-it-yourself stacks. The next version of its reasoning engine, Atlas, was previewed, with a Saks shopping demo.

Key themes: Agents, Enterprise apps · AI-written summary from the published transcript

Where each highlight is said1:41:28
  1. 0:06

    Salesforce repositioned itself as "your Agentforce": agents alongside people across sales, service, marketing and commerce

  2. 17:10

    The goal of the show was for every customer to deploy their first agent

  3. 26:05

    The next version of the agent reasoning engine, Atlas, was said to resolve 90 to 95% of service cases in testing

  4. 35:26

    Benioff argued against do-it-yourself AI: agents need a single, managed, secure platform

  5. 36:08

    The move from chatbots to copilots to Agentforce: agents that know the business, plan, reason and act

Announced

AnnouncedAgentforceAutonomous agents on the Salesforce platform
AnnouncedAtlas Reasoning EngineNext version of the agent reasoning engine

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About this keynote

Keynote page: www.youtube.com/watch?v=_Cs-xTQeGfo

On stage
Sources

Photos: Salesforce., CC BY-SA 2.0, via Wikimedia Commons

Companies named: Disney, Saks, Waymo, Salesforce

Last changed 2026-09-24.