Dreamforce 2024 keynote
Marc Benioff · Sep 17, 2024 · 1h 41m · San Francisco, California
Summary
Dreamforce 2024 was the launch of Agentforce: Benioff argued the industry should move from chatbots and copilots to autonomous agents that know the business, plan and act, built on Salesforce's data cloud and trust layer rather than do-it-yourself stacks. The next version of its reasoning engine, Atlas, was previewed, with a Saks shopping demo.
Key themes: Agents, Enterprise apps · AI-written summary from the published transcript
- 1Salesforce repositioned itself as "your Agentforce": agents alongside people across sales, service, marketing and commerce0:06
- 2The goal of the show was for every customer to deploy their first agent17:10
- 3The next version of the agent reasoning engine, Atlas, was said to resolve 90 to 95% of service cases in testing26:05
- 4Benioff argued against do-it-yourself AI: agents need a single, managed, secure platform35:26
- 5The move from chatbots to copilots to Agentforce: agents that know the business, plan, reason and act36:08
Announced
| Announcement | Status |
|---|---|
| AgentforceAutonomous agents on the Salesforce platform | Announced |
| Atlas Reasoning EngineNext version of the agent reasoning engine | Announced |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| Sep 15, 2026 | Salesforce Dreamforce 2026Marc Benioff, Dario Amodei · 1h 48m · 4 announcedAgents, Enterprise apps, Governance | Agents, Enterprise apps, Governance | Salesforce is going headless: apps and semantic intelligence stay, while agents and new interfaces sit on top | 4 |
| Oct 14, 2025 | Salesforce Dreamforce 2025Marc Benioff · 1h 21m · 6 announcedAgents, Enterprise apps | Agents, Enterprise apps | Benioff opened Dreamforce 2025 by declaring Salesforce is entering the age of the Agentic Enterprise | 6 |
About this keynote
Keynote page: www.youtube.com/watch?v=_Cs-xTQeGfo
- Marc BenioffChair and CEO, Salesforce
Companies named: Disney, Saks, Waymo, Salesforce
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.