Dreamforce 2026 keynote
Marc Benioff · Dario Amodei · Sep 15, 2026 · 1h 48m · San Francisco, California
Summary
Benioff's 2026 message was a "headless" Salesforce: the data, metadata and business logic stay in Salesforce while the interface moves into AI tools, delivered as "AI Force" inside Anthropic's Claude Cowork, Slack and Lightning, plus an SDK. Anthropic CEO Dario Amodei joined on stage, and Salesforce introduced its first CRM reasoning model.
Key themes: Agents, Enterprise apps, Governance · AI-written summary from the published transcript
- 1Salesforce is going headless: apps and semantic intelligence stay, while agents and new interfaces sit on top22:31
- 2Salesforce stressed zero data retention: customer data is not used to train anyone's models26:22
- 3AI Force comes in many forms: Claude Force in Claude Cowork, Slack Force in Slack, a new coworker in Lightning, and an SDK27:06
- 4All of Salesforce is available inside Slack through Slack CRM; Slack is Salesforce's fastest-growing product33:28
- 5Anthropic CEO Dario Amodei joined Benioff to discuss Claude Force and the pace of AI45:08
- 6Salesforce introduced its first CRM reasoning model for Customer 360, built for long-running agents1:14:56
Announced
1 available the same day| Announcement | Status |
|---|---|
| AI ForceSalesforce inside AI interfaces: Claude Cowork, Slack, Lightning, plus an SDK | Announced |
| Claude ForceSalesforce in Anthropic's Claude Cowork | Announced |
| Slack CRMRun Salesforce from Slack | GA |
| CRM reasoning modelSalesforce's first reasoning model for Customer 360 | Announced |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| Oct 14, 2025 | Salesforce Dreamforce 2025Marc Benioff · 1h 21m · 6 announcedAgents, Enterprise apps | Agents, Enterprise apps | Benioff opened Dreamforce 2025 by declaring Salesforce is entering the age of the Agentic Enterprise | 6 |
| May 22, 2025 |  Anthropic events 2025Mike Krieger, Dario Amodei · 1h 40m · 6 announcedModels, AI coding, Agents | Models, AI coding, Agents | Mike Krieger opened Code with Claude, Anthropic's first developer conference, in front of a live audience | 6 |
| Sep 17, 2024 | Salesforce Dreamforce 2024Marc Benioff · 1h 41m · 2 announcedAgents, Enterprise apps | Agents, Enterprise apps | Salesforce repositioned itself as "your Agentforce": agents alongside people across sales, service, marketing and commerce | 2 |
About this keynote
Keynote page: www.youtube.com/watch?v=wYFt9NCYaVI
- Marc BenioffChair and CEO, Salesforce
- Dario AmodeiCo-founder and CEO, Anthropic
Companies named: Anthropic, Informatica, MuleSoft, Tableau, Salesforce
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.