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467 keynotes · 62 conferences

Salesforce Dreamforce 2026: Main keynote

Marc Benioff · Dario Amodei · Sep 15, 2026 · 1h 48m · San Francisco, California

Watch on YouTube

Summary

Benioff's 2026 message was a "headless" Salesforce: the data, metadata and business logic stay in Salesforce while the interface moves into AI tools, delivered as "AI Force" inside Anthropic's Claude Cowork, Slack and Lightning, plus an SDK. Anthropic CEO Dario Amodei joined on stage, and Salesforce introduced its first CRM reasoning model.

Key themes: Agents, Enterprise apps, Governance · AI-written summary from the published transcript

Where each highlight is said1:48:15
123456
  1. 22:31

    Salesforce is going headless: apps and semantic intelligence stay, while agents and new interfaces sit on top

  2. 26:22

    Salesforce stressed zero data retention: customer data is not used to train anyone's models

  3. 27:06

    AI Force comes in many forms: Claude Force in Claude Cowork, Slack Force in Slack, a new coworker in Lightning, and an SDK

  4. 33:28

    All of Salesforce is available inside Slack through Slack CRM; Slack is Salesforce's fastest-growing product

  5. 45:08

    Anthropic CEO Dario Amodei joined Benioff to discuss Claude Force and the pace of AI

  6. 1:14:56

    Salesforce introduced its first CRM reasoning model for Customer 360, built for long-running agents

Announced

1 available the same day
AnnouncedAI ForceSalesforce inside AI interfaces: Claude Cowork, Slack, Lightning, plus an SDK
AnnouncedClaude ForceSalesforce in Anthropic's Claude Cowork
GASlack CRMRun Salesforce from Slack
AnnouncedCRM reasoning modelSalesforce's first reasoning model for Customer 360

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About this keynote

Keynote page: www.youtube.com/watch?v=wYFt9NCYaVI

On stage
Sources

Photos: Salesforce., CC BY-SA 2.0, via Wikimedia Commons; TechCrunch, CC BY 2.0, via Wikimedia Commons

Companies named: Anthropic, Informatica, MuleSoft, Tableau, Salesforce

Last changed 2026-09-24.