Sapphire 2025 keynote
Christian Klein · May 20, 2025 · 1h 44m · Orlando, Florida
Summary
Klein's 2025 keynote was about a flywheel of applications, data and AI: the SAP Business Data Cloud launched earlier that year, Joule as an AI assistant available in every application and on the web with Perplexity for public answers, AI agents shipping out of the box, and a push to move customers to the business suite in the cloud.
Key themes: Enterprise apps, Agents, Data platforms · AI-written summary from the published transcript
- 1Klein argued fragmented data breaks down in the age of AI, so data must come with end-to-end business context17:47
- 2Joule, SAP's business AI assistant, becomes available in every application you use, SAP or not24:55
- 3Joining forces with Perplexity lets Joule answer questions using web news and public information30:36
- 4SAP said it is on track to deliver more than 400 AI scenarios by the end of 202536:40
- 5An AI agent hub in SAP LeanIX maps agents to the business capabilities and process steps they support47:50
- 6A prompt optimizer, which SAP said makes prompt engineering "a thing of the past," entered private preview51:45
Announced
| Announcement | Status |
|---|---|
| Joule everywhereJoule across SAP and non-SAP apps and the web | Announced |
| Joule with PerplexityAnswers using public web information | Announced |
| AI agent hub in SAP LeanIXMap AI agents to business processes | Announced |
| Prompt optimizerPrivate preview | Preview |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| May 12, 2026 | SAP Sapphire 2026Christian Klein · 1h 25m · 7 announcedAgents, Enterprise apps, Data platforms | Agents, Enterprise apps, Data platforms | The SAP Business AI Platform merges SAP's AI foundation, Business Data Cloud and Business Technology Platform | 7 |
About this keynote
Keynote page: www.youtube.com/watch?v=jQYiNeIPzIY
- Christian KleinCEO, SAP
Companies named: Databricks, Perplexity, SAP
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.