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467 keynotes · 62 conferences

SAP Sapphire 2025: Global Keynote: Your Best. Made Real. No Matter What Lies Ahead.

Christian Klein · May 20, 2025 · 1h 44m · Orlando, Florida

Watch on YouTube

Summary

Klein's 2025 keynote was about a flywheel of applications, data and AI: the SAP Business Data Cloud launched earlier that year, Joule as an AI assistant available in every application and on the web with Perplexity for public answers, AI agents shipping out of the box, and a push to move customers to the business suite in the cloud.

Key themes: Enterprise apps, Agents, Data platforms · AI-written summary from the published transcript

Where each highlight is said1:44:04
123456
  1. 17:47

    Klein argued fragmented data breaks down in the age of AI, so data must come with end-to-end business context

  2. 24:55

    Joule, SAP's business AI assistant, becomes available in every application you use, SAP or not

  3. 30:36

    Joining forces with Perplexity lets Joule answer questions using web news and public information

  4. 36:40

    SAP said it is on track to deliver more than 400 AI scenarios by the end of 2025

  5. 47:50

    An AI agent hub in SAP LeanIX maps agents to the business capabilities and process steps they support

  6. 51:45

    A prompt optimizer, which SAP said makes prompt engineering "a thing of the past," entered private preview

Announced

AnnouncedJoule everywhereJoule across SAP and non-SAP apps and the web
AnnouncedJoule with PerplexityAnswers using public web information
AnnouncedAI agent hub in SAP LeanIXMap AI agents to business processes
PreviewPrompt optimizerPrivate preview

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About this keynote

Keynote page: www.youtube.com/watch?v=jQYiNeIPzIY

On stage
Sources

Photos: World Economic Forum, CC BY 3.0, via Wikimedia Commons

Companies named: Databricks, Perplexity, SAP

Last changed 2026-09-24.