SAP Sapphire 2025
May 20, 2025 · Orlando, Florida · Sapphire 2026
Global Keynote: Your Best. Made Real. No Matter What Lies Ahead. | SAP Sapphire Orlando 2025May 20, 2025 · 1h 44m · Christian KleinKlein's 2025 keynote was about a flywheel of applications, data and AI: the SAP Business Data Cloud launched earlier that year, Joule as an AI assistant available in every application and on the web with Perplexity for public answers, AI agents shipping out of the box, and a push to move customers to the business suite in the cloud.
Key themes: Enterprise apps, Agents, Data platforms
- 1Klein argued fragmented data breaks down in the age of AI, so data must come with end-to-end business context
- 2Joule, SAP's business AI assistant, becomes available in every application you use, SAP or not
- 3Joining forces with Perplexity lets Joule answer questions using web news and public information
- 4SAP said it is on track to deliver more than 400 AI scenarios by the end of 2025
- 5An AI agent hub in SAP LeanIX maps agents to the business capabilities and process steps they support
- 6A prompt optimizer, which SAP said makes prompt engineering "a thing of the past," entered private preview
| Announcement | Status |
|---|---|
| Joule everywhereJoule across SAP and non-SAP apps and the web | Announced |
| Joule with PerplexityAnswers using public web information | Announced |
| AI agent hub in SAP LeanIXMap AI agents to business processes | Announced |
| Prompt optimizerPrivate preview | Preview |
Companies on stage
Named or launching: Databricks, Perplexity, SAP
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.