Dreamforce 2025 keynote
Marc Benioff · Oct 14, 2025 · 1h 21m · San Francisco
Summary
Benioff declared the start of the Agentic Enterprise era at Dreamforce 2025, launching Agentforce 360 and Data 360 with customer stories from Dell, FedEx, PepsiCo, Pandora, and Williams-Sonoma.
Key themes: Agents, Enterprise apps · AI-written summary from the published transcript
- 1Benioff opened Dreamforce 2025 by declaring Salesforce is entering the age of the Agentic Enterprise2:11
- 2Salesforce introduced Agentforce Voice, giving agents predictable, low-latency voice capability18:52
- 3Benioff said Slack has become an agentic operating system for connecting people, agents, and data22:18
- 4Salesforce launched Agentforce Vibes, a low-code, conversational way to build AI agents24:05
- 5A new version of Tableau, driven by Tableau Semantics, was shown translating business language into data27:36
- 6Data 360 was introduced to give agents intelligent context across unstructured and structured data56:06
- 7Customer stories featured Dell, FedEx, PepsiCo, Pandora, and Williams-Sonoma using Agentforce31:48
Announced
5 available the same day| Announcement | Status |
|---|---|
| Agentforce 360Conversational builder, hybrid reasoning, native voice, observability | GA |
| Agentforce VoiceLow-latency native voice for agents | GA |
| Agentforce VibesLow-code AI development experience | Announced |
| Data 360Intelligent Context plus Tableau Semantics for unstructured data | GA |
| Slack-First Apps and Channel Expert AgentAgentic search and apps built into Slack | GA |
| Model Context Protocol supportThird-party AI tool integration via MCP | GA |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| Sep 15, 2026 | Salesforce Dreamforce 2026Marc Benioff, Dario Amodei · 1h 48m · 4 announcedAgents, Enterprise apps, Governance | Agents, Enterprise apps, Governance | Salesforce is going headless: apps and semantic intelligence stay, while agents and new interfaces sit on top | 4 |
| Sep 17, 2024 | Salesforce Dreamforce 2024Marc Benioff · 1h 41m · 2 announcedAgents, Enterprise apps | Agents, Enterprise apps | Salesforce repositioned itself as "your Agentforce": agents alongside people across sales, service, marketing and commerce | 2 |
About this keynote
Keynote page: www.youtube.com/watch?v=Gce2DhADtK4
- Marc BenioffChair and CEO, Salesforce
Companies named: 1-800Accountant, Adecco, Amazon, Anthropic, Box, CrowdStrike, Databricks, dbt Labs, Dell Technologies, Esri, FedEx, Google, IBM, Okta, OpenAI, OpenTable, Oracle, Pandora, PepsiCo, Reddit, Salesforce, Snowflake, Williams-Sonoma, Workday, Zoom
Last changed 2026-09-24.
- 2026-09-24 · address changed by seed
- 2026-09-24 · announcements changed by seed
- 2026-09-24 · takeaways changed by seed
- 2026-09-24 · themes changed by seed
- 2026-09-24 · basis changed by seed
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.