Salesforce Dreamforce 2024
Sep 17, 2024 · San Francisco, California · Dreamforce 2025 · Dreamforce 2026
Dreamforce 2024 Opening Keynote - Marc BenioffSep 17, 2024 · 1h 41m · Marc BenioffDreamforce 2024 was the launch of Agentforce: Benioff argued the industry should move from chatbots and copilots to autonomous agents that know the business, plan and act, built on Salesforce's data cloud and trust layer rather than do-it-yourself stacks. The next version of its reasoning engine, Atlas, was previewed, with a Saks shopping demo.
Key themes: Agents, Enterprise apps
- 1Salesforce repositioned itself as "your Agentforce": agents alongside people across sales, service, marketing and commerce
- 2The goal of the show was for every customer to deploy their first agent
- 3The next version of the agent reasoning engine, Atlas, was said to resolve 90 to 95% of service cases in testing
- 4Benioff argued against do-it-yourself AI: agents need a single, managed, secure platform
- 5The move from chatbots to copilots to Agentforce: agents that know the business, plan, reason and act
| Announcement | Status |
|---|---|
| AgentforceAutonomous agents on the Salesforce platform | Announced |
| Atlas Reasoning EngineNext version of the agent reasoning engine | Announced |
Companies on stage
Named or launching: Disney, Saks, Waymo, Salesforce
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.