Salesforce Dreamforce 2026
Sep 15, 2026 · San Francisco, California · Dreamforce 2024 · Dreamforce 2025
Dreamforce Main Keynote 2026Sep 15, 2026 · 1h 48m · Marc Benioff, Dario AmodeiBenioff's 2026 message was a "headless" Salesforce: the data, metadata and business logic stay in Salesforce while the interface moves into AI tools, delivered as "AI Force" inside Anthropic's Claude Cowork, Slack and Lightning, plus an SDK. Anthropic CEO Dario Amodei joined on stage, and Salesforce introduced its first CRM reasoning model.
Key themes: Agents, Enterprise apps, Governance
- 1Salesforce is going headless: apps and semantic intelligence stay, while agents and new interfaces sit on top
- 2Salesforce stressed zero data retention: customer data is not used to train anyone's models
- 3AI Force comes in many forms: Claude Force in Claude Cowork, Slack Force in Slack, a new coworker in Lightning, and an SDK
- 4All of Salesforce is available inside Slack through Slack CRM; Slack is Salesforce's fastest-growing product
- 5Anthropic CEO Dario Amodei joined Benioff to discuss Claude Force and the pace of AI
- 6Salesforce introduced its first CRM reasoning model for Customer 360, built for long-running agents
| Announcement | Status |
|---|---|
| AI ForceSalesforce inside AI interfaces: Claude Cowork, Slack, Lightning, plus an SDK | Announced |
| Claude ForceSalesforce in Anthropic's Claude Cowork | Announced |
| Slack CRMRun Salesforce from Slack | GA |
| CRM reasoning modelSalesforce's first reasoning model for Customer 360 | Announced |
Companies on stage
Named or launching: Anthropic, Informatica, MuleSoft, Tableau, Salesforce
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.