What was announced at the Adobe MAX 2024 keynote?

Firefly Video Model (Preview), Generative Extend in Premiere Pro (Preview), Next-generation Frame.io (GA), GenStudio for Performance Marketing (Announced).

What were the highlights of the Adobe MAX 2024 keynote?

MAX 2024 centered on the Firefly Video Model, which Adobe called the first publicly available video model designed to be commercially safe, and on putting generative AI into Premiere Pro (Generative Extend), Photoshop, Illustrator and Lightroom, along with the next Frame.io and GenStudio for performance marketing. Adobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills. The Firefly Video Model was introduced as the first publicly available video model designed to be commercially safe. The Firefly Video Model is integrated into Premiere Pro.

Who gave the Adobe MAX 2024 keynote?

Shantanu Narayen, on 2024-10-14 in Miami Beach, Florida.

Adobe MAX 2024: Opening Keynote: Adobe Creative Cloud

Shantanu Narayen · Oct 14, 2024 · 2h 21m · Miami Beach, Florida

Watch on YouTube

MAX 2024 centered on the Firefly Video Model, which Adobe called the first publicly available video model designed to be commercially safe, and on putting generative AI into Premiere Pro (Generative Extend), Photoshop, Illustrator and Lightroom, along with the next Frame.io and GenStudio for performance marketing.

Key themes: Models, Enterprise apps · AI-written summary from the published transcript

Where each highlight is said2:20:50

1 2 3 4 5 6

12:58
Adobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills
24:39
The Firefly Video Model was introduced as the first publicly available video model designed to be commercially safe
1:04:08
The Firefly Video Model is integrated into Premiere Pro
1:13:47
Generative Extend, which lengthens clips, is available in the Premiere Pro beta
1:21:30
The next generation of Frame.io became available that day
1:59:01
GenStudio for Performance Marketing was announced for businesses

Announced

1 available the same day

PreviewFirefly Video ModelCommercially safe video generation

PreviewGenerative Extend in Premiere ProPublic beta

GANext-generation Frame.ioReview and collaboration for video and design

AnnouncedGenStudio for Performance MarketingGenerative content for marketing teams

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About this keynote

Keynote page: www.youtube.com/watch?v=ZevO4UiW8Qo

On stage