MAX 2024 keynote
Shantanu Narayen · Oct 14, 2024 · 2h 21m · Miami Beach, Florida
Summary
MAX 2024 centered on the Firefly Video Model, which Adobe called the first publicly available video model designed to be commercially safe, and on putting generative AI into Premiere Pro (Generative Extend), Photoshop, Illustrator and Lightroom, along with the next Frame.io and GenStudio for performance marketing.
Key themes: Models, Enterprise apps · AI-written summary from the published transcript
- 1Adobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills12:58
- 2The Firefly Video Model was introduced as the first publicly available video model designed to be commercially safe24:39
- 3The Firefly Video Model is integrated into Premiere Pro1:04:08
- 4Generative Extend, which lengthens clips, is available in the Premiere Pro beta1:13:47
- 5The next generation of Frame.io became available that day1:21:30
- 6GenStudio for Performance Marketing was announced for businesses1:59:01
Announced
1 available the same day| Announcement | Status |
|---|---|
| Firefly Video ModelCommercially safe video generation | Preview |
| Generative Extend in Premiere ProPublic beta | Preview |
| Next-generation Frame.ioReview and collaboration for video and design | GA |
| GenStudio for Performance MarketingGenerative content for marketing teams | Announced |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| Oct 28, 2025 | Adobe MAX 2025Shantanu Narayen, David Wadhwani · 3h 6m · 5 announcedModels, Agents, Enterprise apps | Models, Agents, Enterprise apps | Adobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI | 5 |
About this keynote
Keynote page: www.youtube.com/watch?v=ZevO4UiW8Qo
On stage
- Shantanu NarayenChair and CEO, Adobe
Companies named: Adobe
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.