Adobe MAX
Adobe · 2 keynotes · 2024, 2025 · mostly Models and Enterprise apps · 9 announcements
Year by year
Key themes and the top highlight of each edition| Year | Keynote | Key themes | Top highlight |
|---|---|---|---|
| 2025 | Shantanu Narayen, David WadhwaniOct 28, 2025 · 3h 6m · videoModels, Agents, Enterprise appsAdobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI | Models, Agents, Enterprise apps | Adobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI |
| 2024 | Shantanu NarayenOct 14, 2024 · 2h 21m · videoModels, Enterprise appsAdobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills | Models, Enterprise apps | Adobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills |
Announcements
9 announcements
| Announcement | Status | |
|---|---|---|
| Partner models in Adobe appsGoogle, OpenAI, Flux, Runway and more in Firefly and Creative CloudMAX 2025 | GA | MAX 2025 |
| Express AI AssistantConversational editing in Adobe ExpressMAX 2025 | Announced | MAX 2025 |
| Google models in Firefly FoundryEnterprise custom model service adds Google modelsMAX 2025 | Announced | MAX 2025 |
| Firefly custom modelsModels trained on your own assetsMAX 2025 | Announced | MAX 2025 |
| Premiere mobilePremiere on iPhoneMAX 2025 | GA | MAX 2025 |
| Firefly Video ModelCommercially safe video generationMAX 2024 | Preview | MAX 2024 |
| Generative Extend in Premiere ProPublic betaMAX 2024 | Preview | MAX 2024 |
| Next-generation Frame.ioReview and collaboration for video and designMAX 2024 | GA | MAX 2024 |
| GenStudio for Performance MarketingGenerative content for marketing teamsMAX 2024 | Announced | MAX 2024 |
About and year over year
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.