What was announced at the Adobe MAX 2025 keynote?

Partner models in Adobe apps (GA), Express AI Assistant (Announced), Google models in Firefly Foundry (Announced), Firefly custom models (Announced), Premiere mobile (GA).

What were the highlights of the Adobe MAX 2025 keynote?

MAX 2025 opened Adobe's tools to many models: Firefly, custom models trained on a brand's own assets, and partner models from Google, OpenAI, Runway and others inside Creative Cloud. Conversational AI assistants arrived in Express and the creative apps, and Google joined on stage to put its models in Firefly Foundry. Adobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI. An all-new AI Assistant in Adobe Express lets people edit designs by describing changes. Adobe committed to conversational experiences with AI agents while keeping creators in control.

Who gave the Adobe MAX 2025 keynote?

Shantanu Narayen, David Wadhwani, on 2025-10-28 in Los Angeles, California.

Adobe MAX 2025: Opening keynote

Shantanu Narayen · David Wadhwani · Oct 28, 2025 · 3h 6m · Los Angeles, California

Watch on YouTube

MAX 2025 opened Adobe's tools to many models: Firefly, custom models trained on a brand's own assets, and partner models from Google, OpenAI, Runway and others inside Creative Cloud. Conversational AI assistants arrived in Express and the creative apps, and Google joined on stage to put its models in Firefly Foundry.

Key themes: Models, Agents, Enterprise apps · AI-written summary from the published transcript

Where each highlight is said3:06:15

1 2 3 4 5 6

7:57
Adobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI
11:41
An all-new AI Assistant in Adobe Express lets people edit designs by describing changes
21:15
Adobe committed to conversational experiences with AI agents while keeping creators in control
30:05
Adobe and Google announced that Adobe Firefly Foundry now includes Google models
31:45
Custom Firefly models trained on a company's own assets will be available in the creative tools
1:34:41
Premiere on iPhone is available now in the App Store

Announced

2 available the same day

GAPartner models in Adobe appsGoogle, OpenAI, Flux, Runway and more in Firefly and Creative Cloud

AnnouncedExpress AI AssistantConversational editing in Adobe Express

AnnouncedGoogle models in Firefly FoundryEnterprise custom model service adds Google models

AnnouncedFirefly custom modelsModels trained on your own assets

GAPremiere mobilePremiere on iPhone

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About this keynote

Keynote page: www.youtube.com/watch?v=wQza2t9Qs64

On stage