MAX 2025 keynote
Shantanu Narayen · David Wadhwani · Oct 28, 2025 · 3h 6m · Los Angeles, California
Summary
MAX 2025 opened Adobe's tools to many models: Firefly, custom models trained on a brand's own assets, and partner models from Google, OpenAI, Runway and others inside Creative Cloud. Conversational AI assistants arrived in Express and the creative apps, and Google joined on stage to put its models in Firefly Foundry.
Key themes: Models, Agents, Enterprise apps · AI-written summary from the published transcript
- 1Adobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI7:57
- 2An all-new AI Assistant in Adobe Express lets people edit designs by describing changes11:41
- 3Adobe committed to conversational experiences with AI agents while keeping creators in control21:15
- 4Adobe and Google announced that Adobe Firefly Foundry now includes Google models30:05
- 5Custom Firefly models trained on a company's own assets will be available in the creative tools31:45
- 6Premiere on iPhone is available now in the App Store1:34:41
Announced
2 available the same day| Announcement | Status |
|---|---|
| Partner models in Adobe appsGoogle, OpenAI, Flux, Runway and more in Firefly and Creative Cloud | GA |
| Express AI AssistantConversational editing in Adobe Express | Announced |
| Google models in Firefly FoundryEnterprise custom model service adds Google models | Announced |
| Firefly custom modelsModels trained on your own assets | Announced |
| Premiere mobilePremiere on iPhone | GA |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| Oct 14, 2024 | Adobe MAX 2024Shantanu Narayen · 2h 21m · 4 announcedModels, Enterprise apps | Models, Enterprise apps | Adobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills | 4 |
About this keynote
Keynote page: www.youtube.com/watch?v=wQza2t9Qs64
- Shantanu NarayenChair and CEO, Adobe
- David WadhwaniPresident, Digital Media Business, Adobe
Companies named: Black Forest Labs, Google, Microsoft, OpenAI, Runway, Adobe
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.