Adobe MAX 2024
Oct 14, 2024 · Miami Beach, Florida · MAX 2025
Adobe MAX: Opening Keynote | Adobe Creative CloudOct 14, 2024 · 2h 21m · Shantanu NarayenMAX 2024 centered on the Firefly Video Model, which Adobe called the first publicly available video model designed to be commercially safe, and on putting generative AI into Premiere Pro (Generative Extend), Photoshop, Illustrator and Lightroom, along with the next Frame.io and GenStudio for performance marketing.
Key themes: Models, Enterprise apps
- 1Adobe announced a global initiative to help 30 million next-generation learners build AI literacy and content skills
- 2The Firefly Video Model was introduced as the first publicly available video model designed to be commercially safe
- 3The Firefly Video Model is integrated into Premiere Pro
- 4Generative Extend, which lengthens clips, is available in the Premiere Pro beta
- 5The next generation of Frame.io became available that day
- 6GenStudio for Performance Marketing was announced for businesses
| Announcement | Status |
|---|---|
| Firefly Video ModelCommercially safe video generation | Preview |
| Generative Extend in Premiere ProPublic beta | Preview |
| Next-generation Frame.ioReview and collaboration for video and design | GA |
| GenStudio for Performance MarketingGenerative content for marketing teams | Announced |
Companies on stage
Named or launching: Adobe
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.