Adobe MAX 2024

Oct 14, 2024 · 2h 21m · Miami Beach, Florida

• Shantanu NarayenChair and CEO, Adobe

MAX 2024 centered on the Firefly Video Model, which Adobe called the first publicly available video model designed to be commercially safe, and on putting generative AI into Premiere Pro (Generative Extend), Photoshop, Illustrator and Lightroom, along with the next Frame.io and GenStudio for performance marketing.

What it announced

• Firefly Video Model · AdobeCommercially safe video generationPreview
• Generative Extend in Premiere Pro · AdobePublic betaPreview
• Next-generation Frame.io · AdobeReview and collaboration for video and designGA
• GenStudio for Performance Marketing · AdobeGenerative content for marketing teamsAnnounced

Oct 15, 2024 · 1h 49m

Summary pending: added once the video's transcript or the official recap has been read.