Adobe MAX 2025
Oct 28, 2025 · Los Angeles, California · MAX 2024
#AdobeMAX 2025 Opening Keynote | AdobeOct 28, 2025 · 3h 6m · Shantanu Narayen, David WadhwaniMAX 2025 opened Adobe's tools to many models: Firefly, custom models trained on a brand's own assets, and partner models from Google, OpenAI, Runway and others inside Creative Cloud. Conversational AI assistants arrived in Express and the creative apps, and Google joined on stage to put its models in Firefly Foundry.
Key themes: Models, Agents, Enterprise apps
- 1Adobe apps let creators work with partner models like Google Gemini, Veo and Imagen, OpenAI, Flux, Runway and Microsoft MAI
- 2An all-new AI Assistant in Adobe Express lets people edit designs by describing changes
- 3Adobe committed to conversational experiences with AI agents while keeping creators in control
- 4Adobe and Google announced that Adobe Firefly Foundry now includes Google models
- 5Custom Firefly models trained on a company's own assets will be available in the creative tools
- 6Premiere on iPhone is available now in the App Store
| Announcement | Status |
|---|---|
| Partner models in Adobe appsGoogle, OpenAI, Flux, Runway and more in Firefly and Creative Cloud | GA |
| Express AI AssistantConversational editing in Adobe Express | Announced |
| Google models in Firefly FoundryEnterprise custom model service adds Google models | Announced |
| Firefly custom modelsModels trained on your own assets | Announced |
| Premiere mobilePremiere on iPhone | GA |
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.