Keynotesby GlyphMAX London Opening Keynote
Apr 25, 2025 · 2h 39m
Summary pending: added once the video's transcript or the official recap has been read.
Adobe MAX 2025
Apr 25 to Oct 28, 2025 · Los Angeles, California · 2 keynotes
Opening keynote
Oct 28, 2025 · 3h 6m · Los Angeles, California
MAX 2025 opened Adobe's tools to many models: Firefly, custom models trained on a brand's own assets, and partner models from Google, OpenAI, Runway and others inside Creative Cloud. Conversational AI assistants arrived in Express and the creative apps, and Google joined on stage to put its models in Firefly Foundry.
What it announced
- Partner models in Adobe apps · AdobeGoogle, OpenAI, Flux, Runway and more in Firefly and Creative CloudGA
- Express AI Assistant · AdobeConversational editing in Adobe ExpressAnnounced
- Google models in Firefly Foundry · AdobeEnterprise custom model service adds Google modelsAnnounced
- Firefly custom models · AdobeModels trained on your own assetsAnnounced
- Premiere mobile · AdobePremiere on iPhoneGA