Apple September event 2024
Sep 9, 2024 · Cupertino, California · Apple event 2025 · Apple event 2026
Apple Event: September 9, 2024Sep 9, 2024 · 1h 39m · Tim CookApple's 2024 fall event introduced the first iPhones "designed from the ground up for Apple Intelligence," the iPhone 16 family with the new Camera Control and A18 chips, alongside Apple Watch Series 10 and a hearing health push that turns AirPods Pro 2 into a clinical-grade hearing aid pending regulatory clearance.
Key themes: Devices, Assistants
- 1The iPhone 16 family is the first designed from the ground up for Apple Intelligence
- 2Apple Watch Series 10 has the biggest display and thinnest design yet; sleep apnea notifications arrive too
- 3AirPods 4 start at $129, with an Active Noise Cancellation model also offered
- 4A hearing aid feature for mild to moderate hearing loss comes to AirPods Pro 2, pending regulatory authorization
- 5iPhone 16 adds Camera Control, a new button for the camera and visual intelligence
- 6The A18 Neural Engine is up to twice as fast for machine learning, sized for large generative models
| Announcement | Status |
|---|---|
| iPhone 16 and iPhone 16 ProBuilt for Apple Intelligence, Camera Control, A18 chips | Coming |
| Apple Watch Series 10Biggest display, thinnest design | Coming |
| AirPods 4From $129, with an ANC model | Coming |
| Hearing health features for AirPods Pro 2Hearing test, hearing aid, protection | Coming |
Companies on stage
Named or launching: Apple
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.