Apple September event 2025

Sep 9, 2025 · 1h 12m · Cupertino, California

• Tim CookCEO, Apple

The 2025 event was built around design: the ultra-thin iPhone Air, a rebuilt iPhone 17 Pro with the A19 Pro chip, iPhone 17, new AirPods Pro with Live Translation powered by Apple Intelligence, and Apple Watch Series 11, SE 3 and Ultra 3 with satellite connectivity.

What it announced

• iPhone Air · AppleThinnest iPhoneComing
• iPhone 17 and iPhone 17 Pro · AppleA19 and A19 Pro chipsComing
• AirPods Pro 3 · AppleNext-generation AirPods Pro with Live TranslationComing
• Apple Watch Series 11, SE 3, Ultra 3 · AppleFrom $249, $399 and $799Coming