Apple September event 2025
Sep 9, 2025 · Cupertino, California · Apple event 2024 · Apple event 2026
Apple Event: September 9, 2025Sep 9, 2025 · 1h 12m · Tim CookThe 2025 event was built around design: the ultra-thin iPhone Air, a rebuilt iPhone 17 Pro with the A19 Pro chip, iPhone 17, new AirPods Pro with Live Translation powered by Apple Intelligence, and Apple Watch Series 11, SE 3 and Ultra 3 with satellite connectivity.
Key themes: Devices, Assistants
- 1Next-generation AirPods Pro arrived, still available at the same price
- 2Live Translation, powered by Apple Intelligence, translates conversations through AirPods
- 3Apple Watch Ultra 3 adds satellite connectivity for off-grid safety and messaging
- 4Apple Watch SE 3 starts at $249, Series 11 at $399 and Ultra 3 at $799
- 5iPhone Air is the thinnest iPhone, "with the power of Pro inside"
- 6iPhone 17 Pro was rebuilt from the inside out around the A19 Pro chip
| Announcement | Status |
|---|---|
| iPhone AirThinnest iPhone | Coming |
| iPhone 17 and iPhone 17 ProA19 and A19 Pro chips | Coming |
| AirPods Pro 3Next-generation AirPods Pro with Live Translation | Coming |
| Apple Watch Series 11, SE 3, Ultra 3From $249, $399 and $799 | Coming |
Companies on stage
Named or launching: Apple
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.