Apple event 2024 keynote
Tim Cook · Sep 9, 2024 · 1h 39m · Cupertino, California
Summary
Apple's 2024 fall event introduced the first iPhones "designed from the ground up for Apple Intelligence," the iPhone 16 family with the new Camera Control and A18 chips, alongside Apple Watch Series 10 and a hearing health push that turns AirPods Pro 2 into a clinical-grade hearing aid pending regulatory clearance.
Key themes: Devices, Assistants · AI-written summary from the published transcript
- 1The iPhone 16 family is the first designed from the ground up for Apple Intelligence3:25
- 2Apple Watch Series 10 has the biggest display and thinnest design yet; sleep apnea notifications arrive too5:22
- 3AirPods 4 start at $129, with an Active Noise Cancellation model also offered31:41
- 4A hearing aid feature for mild to moderate hearing loss comes to AirPods Pro 2, pending regulatory authorization37:20
- 5iPhone 16 adds Camera Control, a new button for the camera and visual intelligence43:15
- 6The A18 Neural Engine is up to twice as fast for machine learning, sized for large generative models44:58
Announced
| Announcement | Status |
|---|---|
| iPhone 16 and iPhone 16 ProBuilt for Apple Intelligence, Camera Control, A18 chips | Coming |
| Apple Watch Series 10Biggest display, thinnest design | Coming |
| AirPods 4From $129, with an ANC model | Coming |
| Hearing health features for AirPods Pro 2Hearing test, hearing aid, protection | Coming |
Related keynotes
| Date | Keynote | |||
|---|---|---|---|---|
| Sep 9, 2026 | Apple September event 2026Tim Cook · 1h 17m · 4 announcedDevices, Assistants, Pricing | Devices, Assistants, Pricing | Apple Intelligence will be available in 16 supported languages | 4 |
| Sep 9, 2025 | Apple September event 2025Tim Cook · 1h 12m · 4 announcedDevices, Assistants | Devices, Assistants | Next-generation AirPods Pro arrived, still available at the same price | 4 |
| Jun 10, 2024 | Apple WWDC 2024Tim Cook, Craig Federighi · 1h 44m · 5 announcedAssistants, Platforms, Governance | Assistants, Platforms, Governance | visionOS 2 turns photos into spatial photos, adds gestures and Mac Virtual Display upgrades | 5 |
About this keynote
Keynote page: www.youtube.com/watch?v=uarNiSl_uh4
On stage
- Tim CookCEO, Apple
Companies named: Apple
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.