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467 keynotes · 62 conferences

Apple Event

Apple September event 2024 · Tim Cook · Sep 9, 2024 · 1h 39m · Cupertino, California

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Summary

Apple's 2024 fall event introduced the first iPhones "designed from the ground up for Apple Intelligence," the iPhone 16 family with the new Camera Control and A18 chips, alongside Apple Watch Series 10 and a hearing health push that turns AirPods Pro 2 into a clinical-grade hearing aid pending regulatory clearance.

Key themes: Devices, Assistants · AI-written summary from the published transcript

Where each highlight is said1:38:49
123456
  1. 3:25

    The iPhone 16 family is the first designed from the ground up for Apple Intelligence

  2. 5:22

    Apple Watch Series 10 has the biggest display and thinnest design yet; sleep apnea notifications arrive too

  3. 31:41

    AirPods 4 start at $129, with an Active Noise Cancellation model also offered

  4. 37:20

    A hearing aid feature for mild to moderate hearing loss comes to AirPods Pro 2, pending regulatory authorization

  5. 43:15

    iPhone 16 adds Camera Control, a new button for the camera and visual intelligence

  6. 44:58

    The A18 Neural Engine is up to twice as fast for machine learning, sized for large generative models

Announced

ComingiPhone 16 and iPhone 16 ProBuilt for Apple Intelligence, Camera Control, A18 chips
ComingApple Watch Series 10Biggest display, thinnest design
ComingAirPods 4From $129, with an ANC model
ComingHearing health features for AirPods Pro 2Hearing test, hearing aid, protection

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About this keynote

Keynote page: www.youtube.com/watch?v=uarNiSl_uh4

On stage
Sources

Photos: Dati Bendo / European Union, CC BY 4.0, via Wikimedia Commons

Companies named: Apple

Last changed 2026-09-24.