Apple event 2025 keynote
Tim Cook · Sep 9, 2025 · 1h 12m · Cupertino, California
Summary
The 2025 event was built around design: the ultra-thin iPhone Air, a rebuilt iPhone 17 Pro with the A19 Pro chip, iPhone 17, new AirPods Pro with Live Translation powered by Apple Intelligence, and Apple Watch Series 11, SE 3 and Ultra 3 with satellite connectivity.
Key themes: Devices, Assistants · AI-written summary from the published transcript
- 1Next-generation AirPods Pro arrived, still available at the same price3:49
- 2Live Translation, powered by Apple Intelligence, translates conversations through AirPods6:48
- 3Apple Watch Ultra 3 adds satellite connectivity for off-grid safety and messaging26:56
- 4Apple Watch SE 3 starts at $249, Series 11 at $399 and Ultra 3 at $79928:57
- 5iPhone Air is the thinnest iPhone, "with the power of Pro inside"42:22
- 6iPhone 17 Pro was rebuilt from the inside out around the A19 Pro chip54:13
Announced
| Announcement | Status |
|---|---|
| iPhone AirThinnest iPhone | Coming |
| iPhone 17 and iPhone 17 ProA19 and A19 Pro chips | Coming |
| AirPods Pro 3Next-generation AirPods Pro with Live Translation | Coming |
| Apple Watch Series 11, SE 3, Ultra 3From $249, $399 and $799 | Coming |
Related keynotes
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|---|---|---|---|---|
| Sep 9, 2026 | Apple September event 2026Tim Cook · 1h 17m · 4 announcedDevices, Assistants, Pricing | Devices, Assistants, Pricing | Apple Intelligence will be available in 16 supported languages | 4 |
| Sep 9, 2024 | Apple September event 2024Tim Cook · 1h 39m · 4 announcedDevices, Assistants | Devices, Assistants | The iPhone 16 family is the first designed from the ground up for Apple Intelligence | 4 |
| Jun 10, 2024 | Apple WWDC 2024Tim Cook, Craig Federighi · 1h 44m · 5 announcedAssistants, Platforms, Governance | Assistants, Platforms, Governance | visionOS 2 turns photos into spatial photos, adds gestures and Mac Virtual Display upgrades | 5 |
About this keynote
Keynote page: www.youtube.com/watch?v=H3KnMyojEQU
On stage
- Tim CookCEO, Apple
Companies named: Apple
Last changed 2026-09-24.
Sources: official keynote videos, their captions and the hosts' recaps, summarized by AI; watch the source for exact wording. Logos via logo.dev; trademarks belong to their owners.