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467 keynotes · 62 conferences

Apple Event

Apple September event 2025 · Tim Cook · Sep 9, 2025 · 1h 12m · Cupertino, California

Watch on YouTube

Summary

The 2025 event was built around design: the ultra-thin iPhone Air, a rebuilt iPhone 17 Pro with the A19 Pro chip, iPhone 17, new AirPods Pro with Live Translation powered by Apple Intelligence, and Apple Watch Series 11, SE 3 and Ultra 3 with satellite connectivity.

Key themes: Devices, Assistants · AI-written summary from the published transcript

Where each highlight is said1:11:56
123456
  1. 3:49

    Next-generation AirPods Pro arrived, still available at the same price

  2. 6:48

    Live Translation, powered by Apple Intelligence, translates conversations through AirPods

  3. 26:56

    Apple Watch Ultra 3 adds satellite connectivity for off-grid safety and messaging

  4. 28:57

    Apple Watch SE 3 starts at $249, Series 11 at $399 and Ultra 3 at $799

  5. 42:22

    iPhone Air is the thinnest iPhone, "with the power of Pro inside"

  6. 54:13

    iPhone 17 Pro was rebuilt from the inside out around the A19 Pro chip

Announced

ComingiPhone AirThinnest iPhone
ComingiPhone 17 and iPhone 17 ProA19 and A19 Pro chips
ComingAirPods Pro 3Next-generation AirPods Pro with Live Translation
ComingApple Watch Series 11, SE 3, Ultra 3From $249, $399 and $799

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About this keynote

Keynote page: www.youtube.com/watch?v=H3KnMyojEQU

On stage
Sources

Photos: Dati Bendo / European Union, CC BY 4.0, via Wikimedia Commons

Companies named: Apple

Last changed 2026-09-24.